[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.alfasrot.cz\/marketing-v-podnikani\/#Article","mainEntityOfPage":"https:\/\/www.alfasrot.cz\/marketing-v-podnikani\/","headline":"Marketing v podnik\u00e1n\u00ed","name":"Marketing v podnik\u00e1n\u00ed","description":"V\u00fdvoj marketingu pro\u0161el dlouhou cestu. Teprve postupem \u010dasu se zjistilo, \u017ee nejefektivn\u011bj\u0161\u00ed bude v\u011bnovat se z\u00e1kazn\u00edkovi. Orientace na z\u00e1kazn\u00edka tedy znamen\u00e1, \u017ee ka\u017ed\u00fd kupuj\u00edc\u00ed mus\u00ed […]","datePublished":"2019-10-21","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.alfasrot.cz\/author\/#Person","name":"","url":"https:\/\/www.alfasrot.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/430c037ced90dcf4c538a5d7a160d8585497a2f79eed537d1a43f74320df11c6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/430c037ced90dcf4c538a5d7a160d8585497a2f79eed537d1a43f74320df11c6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"alfasrot.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.alfasrot.cz\/wp-content\/uploads\/img_a357041_w3864_t1571728229.jpg","url":"https:\/\/www.alfasrot.cz\/wp-content\/uploads\/img_a357041_w3864_t1571728229.jpg","height":0,"width":0},"url":"https:\/\/www.alfasrot.cz\/marketing-v-podnikani\/","about":["Byznys"],"wordCount":424,"articleBody":"V\u00fdvoj marketingu pro\u0161el dlouhou cestu. Teprve postupem \u010dasu se zjistilo, \u017ee nejefektivn\u011bj\u0161\u00ed bude v\u011bnovat se z\u00e1kazn\u00edkovi. Orientace na z\u00e1kazn\u00edka tedy znamen\u00e1, \u017ee ka\u017ed\u00fd kupuj\u00edc\u00ed mus\u00ed b\u00fdt bezpodm\u00edne\u010dn\u011b na prvn\u00edm m\u00edst\u011b. Firma pak vyr\u00e1b\u00ed a prod\u00e1v\u00e1 zbo\u017e\u00ed na z\u00e1klad\u011b anal\u00fdzy dan\u00e9ho klienta, jeho po\u017eadavk\u016f a pot\u0159eb. Rovn\u011b\u017e je nutn\u00e9 zn\u00e1t tu pravou cenovou hladinu, za kterou bude ochoten si v\u00fdrobky koupit, a tak\u00e9 jejich spr\u00e1vn\u00e9 um\u00edst\u011bn\u00ed k prodeji. Jedin\u011b tak m\u016f\u017ee firma dos\u00e1hnout prodeje a s t\u00edm spojen\u00e9ho zisku.
 
 \u00dalohou marketinguje tedy pr\u016fzkum trhu a p\u0159\u00e1n\u00ed i pot\u0159eb z\u00e1kazn\u00edk\u016f, anal\u00fdzy r\u016fzn\u00fdch prost\u0159ed\u00ed, sezn\u00e1men\u00ed se s rozhodovac\u00edm procesem spot\u0159ebitel\u016f apod. D\u00e1le je t\u0159eba pl\u00e1novat, tvo\u0159it produkt a jeho zna\u010dku, volit spr\u00e1vn\u00e9 distribu\u010dn\u00ed cesty a ceny. Bez propagace by to ale tak\u00e9 ne\u0161lo. Marketing jako takov\u00fd je tedy komplexn\u00edm souborem \u010dinnost\u00ed vedouc\u00ed ke kone\u010dn\u00e9mu v\u00fdsledku, kter\u00fdm je v kladn\u00e9m p\u0159\u00edpad\u011b spokojenost z\u00e1kazn\u00edk\u016f a zisk spole\u010dnosti.
 
 Toto v\u0161e m\u00e1 obvykle v z\u00e1vislosti na velikosti spole\u010dnosti na starosti marketingov\u00e9 odd\u011blen\u00ed. To v\u0161ak samo o sob\u011b nen\u00ed a\u017e tak podstatn\u00e9. Marketingovou \u010dinnost mohou prov\u00e1d\u011bt i samotn\u00ed zam\u011bstnanci. U\u017e jen chov\u00e1n\u00edm p\u0159i prodeji a vy\u0159izov\u00e1n\u00edm p\u0159\u00edpadn\u00fdch reklamac\u00ed. D\u016fle\u017eit\u00fd je i poprodejn\u00ed servis. P\u0159il\u00e1kat klienty, nechat je nakoupit, dostat pen\u00edze a n\u00e1sledn\u011b je nechat sv\u00e9mu osudu je toti\u017e velkou chybou.
 St\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edcimaj\u00ed nezm\u011brnou moc v p\u0159il\u00e1k\u00e1n\u00ed nebo naopak odrazen\u00ed dal\u0161\u00edch kupuj\u00edc\u00edch, a\u0165 u\u017e hodnocen\u00edmi mezi sv\u00fdmi zn\u00e1m\u00fdmi nebo recenzemi mezi \u00fapln\u011b ciz\u00edmi lidmi t\u0159eba na diskuzn\u00edch f\u00f3rech. Spokojen\u00fd st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edk se tak\u00e9 r\u00e1d vrac\u00ed, a to pon\u011bkud usnad\u0148uje pr\u00e1ci p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch klient\u016f. Snahou firmy by tak m\u011blo b\u00fdt udr\u017een\u00ed si ji\u017e z\u00edskan\u00e9ho z\u00e1kazn\u00edka, a to nejen nap\u0159\u00edklad formou v\u011brnostn\u00edch karti\u010dek. Z\u00e1kazn\u00edk si mus\u00ed p\u0159ipadat \u201eope\u010dov\u00e1van\u011b\u201c a m\u00edt z nakupov\u00e1n\u00ed radost, jinak v p\u0159\u00edpad\u011b zklam\u00e1n\u00ed a nedostate\u010dn\u00e9 p\u00e9\u010de klidn\u011b zam\u00ed\u0159\u00ed ke konkurenci.
                                                                                                                                                                                                                                                                                                                                                                                         4.2\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketing v podnik\u00e1n\u00ed","item":"https:\/\/www.alfasrot.cz\/marketing-v-podnikani\/#breadcrumbitem"}]}]